The client brief was to design an identity that would appeal to the new age women.
BOLD, FRESH, APPEALING, SERIOUS.
A wide range of colour palette was chosen to have the freedom to play with colour on different platforms. To keep the tone fresh and timeless pastels were used.
Designed Giveaway Bags keeping in mind the collaborations done with various brands Say it with a pin, Mypaperclip & Isu.
Conceptualised and designed two types of event invites. The box design was especially curated and conceptualized for Bloggers and Influencers.